More than 20 international experts took part in the meeting, including representatives of public and private sectors, as well as personalities such as Lucas di Grassi, Formula E driver and former Formula 1 driver, who offered an innovative vision of electric cars.
The event also had the participation of traffic ambassadors, participants of the 3rd Youth Forum, an initiative promoted by Arteris to prepare young people to promote change in the mobility of the future.
This action joins the similar forums already organized this year by Abertis in Spain, France, Argentina and Chile, and a forthcoming forum that will be held in Puerto Rico. The objective is to continue searching for solutions and allies and delving into the debate to promote road safety in the countries where the company operates.
14 April 2026
•This initiative aims to strengthen awareness of driver drowsiness, one of the most invisible yet dangerous risk factors on the road, and a leading cause of accidents among both private and professional drivers.
•Scientific studies show that driving after fewer than five hours of sleep significantly impairs reaction time, attention, and decision-making, with effects comparable to driving above the legal alcohol limit.
•The campaign was unveiled at an event that brought together institutional representatives and sector experts in a forum for dialogue that discussed measures to prevent driver drowsiness and improve road safety education.
29 July 2025
•The initiative, which comes when people start driving off for their summer holidays, aims to remind people about the basic safe travel tips they should keep in mind, and to be extra careful when travelling on roads and motorways.
•The #KM0DRAMA campaign features influencers Laura Llobet and Joan Grivé, with the aim of raising awareness among young people.
