-
Communications room
- Agenda
- 12/31/12: Guided tours of Castellet castle
- 12/31/12: Guided tours of Castellet castle
2015: A Better World For Joana is the
name of the social awareness-raising campaign launched by the abertis Corporation
to publicise, among its employees and other interested groups, the eight Goals
of the Millennium Development (GMD’s) set by the United Nations: to eradicate
extreme poverty and hunger, to achieve universal primary education, to promote
equality between the sexes, to reduce infant mortality, to improve maternal
health, to combat AIDS and other diseases, to ensure environmental sustainability
and to develop a global partnership for development.
This is a Corporate Social Responsibility measure undertaken by abertis,
forming part of its Priority: People programme, which pays special attention
to improving welfare and quality of life for all citizens.
The campaign 2015: A Better World For Joana revolves around a symbol,
Joana, a nine year-old girl who stands for millions of children who will become
adults by 2015, the date set to measure how far the GMD’s have been achieved.
In the coming years the different goals, the progress made in meeting them
and the schemes carried out in relation to them will be publicised, and finally
in 2015 the successes achieved by the campaign will be assessed.
The 11 companies in the Corporate Reputation Forum, an organisation set up
to study and disseminate trends, tools and models in corporate reputation management
and of which abertis is a member, back this campaign. This makes it
the biggest publicity campaign for the UN ever backed by a diverse group of
large companies who between them cover over 100 countries in all five continents,
with 700,000 employees and over 830 million customers. The eleven companies
who make up the forum are also signatories to the United Nations Global Compact
and have adopted the ten universal principles for responsible globalisation
in the countries where they operate.
