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Communications room
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2015: A Better World For Joana is the name of the social awareness-raising
campaign launched by the abertis Corporation to publicise, among
its employees and other interested groups, the eight Goals of the Millennium
Development (GMD’s) set by the United Nations: to eradicate extreme
poverty and hunger, to achieve universal primary education, to promote equality
between the sexes, to reduce infant mortality, to improve maternal health,
to combat AIDS and other diseases, to ensure environmental sustainability
and to develop a global partnership for development.
This is a Corporate Social Responsibility measure undertaken by abertis,
forming part of its Priority: People programme, which pays special attention
to improving welfare and quality of life for all citizens.
The campaign 2015: A Better World For Joana revolves around a symbol, Joana,
a nine year-old girl who stands for millions of children who will become
adults by 2015, the date set to measure how far the GMD’s have been
achieved. In the coming years the different goals, the progress made in
meeting them and the schemes carried out in relation to them will be publicised,
and finally in 2015 the successes achieved by the campaign will be assessed.
The 11 companies in the Corporate Reputation Forum, an organisation set
up to study and disseminate trends, tools and models in corporate reputation
management and of which abertis is a member, back this campaign.
This makes it the biggest publicity campaign for the UN ever backed by a
diverse group of large companies who between them cover over 100 countries
in all five continents, with 700,000 employees and over 830 million customers.
The eleven companies who make up the forum are also signatories to the United
Nations Global Compact and have adopted the ten universal principles for
responsible globalisation in the countries where they operate.
