This wide-ranging educational scheme is aimed at pupils aged from 8 to 12, and involves active participation by teachers and families. Its aim is to raise road safety awareness among children, as pedestrians and future drivers, and encourage responsible values and behaviour in this aspect of everyday life. As the campaign slogan (Condueix la teva família, or “Steer your family”) says, it also sets out to make parents and children interact and share knowledge and attitudes in order to make them safer.
Educators are given a teacher’s guide to help them run the classes. Pupils receive a family guide with tests and exercises to do, some of them together with their parents. A microsite has also been set up specifically for the scheme, featuring activities for teachers, pupils and parents.
This scheme will cover 1,200 schools in the regions of Catalonia, Madrid, Valencia and Andalusia. A total of 90,000 pupils and 3,600 teachers between 2006 and 2008.
